Welcome.

Wow.

The time has actually come.

You know that ‘thought, idea, dream, and big vision’ that is a recurring thought in your mind?

The thing you know you’ll get to ‘one day’ but you haven’t yet made happen?

That’s blogging for me…

However, I am a huge believer in timing and I can fully see why now is the time I feel called to start writing in this capacity again.

I have a sense of clarity that I haven’t felt before and I am so ready to connect deeper with you here.

It feels fresh and exciting to be able to write in a space that is owned by me… and not another app.

The energy alone feels much different.

It feels more sacred and protected.

The last time I wrote a blog entry was six years ago, I was pregnant with my first son, which feels like another lifetime ago if I’m being honest — Oh the things I would go back and tell that 27-year-old girl if I could… If only life worked that way!

I had been sharing on Instagram consistently for the first time ever and was becoming quite intrigued by it all. I was oddly enough the last of my friend group to sign up for an account, until someone close at the time said, ‘You need it, I know you will love it’, and she was right.

Little did I know that six years later, my dream of making money from my phone by sharing the things that I am passionate about, would in fact pay off. I would also get to be near my children and manage our home while I did it, and that was always my goal.

I just had to keep going… even when the going got tough.

I couldn’t lose the vision.

I didn’t know how, or when it would all come together but I knew it was going to. I knew I had to be bold, let go of the thoughts and opinions of others, and continue to express myself through photographs, songs, and words from my heart while connecting with women who just got it.

The women who were doing the work and putting themselves in situations that allowed them to grow and expand and honour parts of themselves that wanted to be seen.

The women who also felt this outlet made their lives feel richer on a soul level.

The Creatives…

I always knew when I had to pivot… even when it felt wildly uncomfortable.

I went from sharing and growing a community to getting discount codes and free items to realizing quickly that the fashion / influencer approach wasn’t going to be for me — (I love watching the women who run that space so well though!)

So I continued to share things we use and love in our home, quotes that resonate with me, videos, and imagery that told a story by myself and other creators, all while sharing everyday Motherhood, home, and lifestyle content.

That’s when social selling as a brand representative became my next passion project. That endeavor is what led me to learn how to navigate Canva, create branded story sets and graphics, host Zoom meetings, sell online, support others in this space, and host classes - Essentially what I do now but at a way different capacity.

That was a monumental stepping stone that ultimately guided me into entrepreneurship and not returning to my old career roles outside of our home.

I loved creating a curated feed of beautiful moments and memories. I downloaded Lightroom, purchased the presets, and downloaded the third-party apps necessary while answering ‘how to questions’ for free. I loved the self-expression aspect, the aesthetics, and digital art.

I could always see the potential of this online space. I loved learning about it.

(Flash forward to 2023 and Instagram is flooded with wildly talented creatives making their once passion project into a full-time dream job.)

It was a way to express myself after years of feeling misunderstood. I didn’t fully realize that until recently but it was a bit of an epiphany moment when I did.

I got to engage with people who lived in other places, who were into similar things as me, who were aligned with me at a time when community seemed to be one of the things I was really craving.

The pandemic allowed me to work on this passion more closely.

I had no intentions on starting up a side project when I was about to have my second son but you cannot fight a feeling. I loved that this was solely for me and I found great joy in putting my creativity to use. I showed up where I was at to share what we were loving and I got to make an income and connect with a community while I did this.

Affiliate marketing soon took a back seat as many people I knew were in need of social media support, their offices were shut down and many had to be online, so before I knew it I had a handful of IG management clients, no official business page, no website, no set offers, and literally nothing but a vision, passion, and business administration background to keep me going.

My business evolved, my systems and supports continue to change and grow, my offers became more refined, and I started to speak about my services with more confidence.

I was thrown in head first but in reality,

I asked for it all.

It was years in the making really.

It all just clicked.

My entire online presence had a purpose and my time and dedication to a passion was finally benefiting my family’s livelihood and well-being.

Over the years I have definitely reflected back on my online journey and felt a sense of cringe wash over me. We really do leave digital footprints and I am forever dedicated to refining, growing, and pivoting as I become more self-aware in my entrepreneurship and life journey.

I have always shared so much on Instagram, but the more this becomes my job, the more boundaries I establish and I find more peace in being private and only sharing certain things I feel would help others by viewing and consuming.

My goal is to share with you (almost) everything I experience when it comes to navigating Motherhood and entrepreneurship while working primarily in the online space.

Because the truth is, the longer I do it the harder it all becomes. I don’t necessarily see that as a bad thing either but what I do know to be true is that having systems developed is one of the most beneficial things we can do for ourselves to simplify our processes and free up our time.

However building them can often be the most challenging part!

I want us all to cheer each other on and really be on the side of women who can coexist with one another in deep meaningful relationships while supporting each other’s successes and discussing the low moments so we can normalize them amongst ourselves instead of harbouring shame for being human.

I want this blog and my community to be filled with women who hold space for one another and admire each other for the work they are doing in this lifetime.

Having an online presence and being an entrepreneur isn’t for the faint of heart. We hear so often what others are making but who is sharing the steps, emotions, feelings, and behind-the-scenes stories to get there?

Those are the kinds of women I want to hear from, as I am committed to being one of them myself.

Being online for work is a weird concept to navigate and the more open meaningful and honest conversations we have, the better off we become as a collective.

My goal here is to start the conversation because building an online brand that’s here to stay and evolve takes a village.

So let’s be each other’s!

I promise to open up and get vulnerable with the hope of making your online journey and presence feel less alone, more relatable, and more empowering.

Thank you for being here, I am so grateful!

Maddy